There will be a sour taste in some mouths in what is a interesting move, Ellery has signed exclusively to David Jones moving from department store stockist Myer who has stocked the label since 2010.
Since its beginning in 2007, Ellery is becoming one of the fastest growing Australian labels which is not just coveted here but also recognised around the world. Ellery's signature aesthetic of strong silhouettes and impeccable detailing has made it one of Australia's most loved labels. Even celebrities are loving Ellery including Cate Blanchett, Rhianna, Eva Mendes, Gisele Bündchen, Mischa Barton, Jessica Chastain, Kristen Bell, Abbey Lee Kershaw, Taylor Tomasi Hill and Teresa Palmer.
David Jones Group Executive-Merchandise, Donna Player,
says, "We believe ELLERY is a brand
our customers will respond exceptionally well to and we are excited to be able
to offer it to them from the beginning of the Autumn/Winter 2013 season."
Ms Player continues, “ELLERY’s decision to join David Jones
adds further currency to our strategy of offering the very best local and
international brands."
Ellery will be available at David Jones Elizabeth St
(Sydney), Bondi Junction, Bourke St (Melbourne), Chadstone, Claremont and ONLINE from
February 2013.
Image: David Jones
Words: Styled by KL
Quotes: Supplied by David Jones
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