Camilla & Marc launch diffusion line

Camilla & Marc have expanded their diffusion line C&M with not just its already existing swimwear and denim but now to boast a full apparel range. The collection is priced from $90-$320 and available from Camilla&Marc stand alone stores and in 22 David Jones stores nationally.

Co-Founder Marc Freeman said that "there is room in our brand to introduce something with a more youthful feel as well as an immense demand from our customers to expand the line from just swimwear to an offering of full apparel in this price bracket." (Ragtrader.com.au)

The first range 'Coachella Valley' is inspired by music festivals featuring a range of dresses and separates in minimalist silhouettes, with block colours of white, melon, grapefruit, berry and sand.

Camilla and Marc will celebrate its 10th year of business in 2013 so good to see an Australian label doing so well in these retail times.

Source: Ragtrader.com.au