DO you prefer pear-shaped or maybe Botticelli?

Beyonce the NEW Botticelli

Triumph underwear has dumped the established body shapes of apple, pear, hourglass, column, inverted triangle and has come up with new names that may sound a little sweeter. But is this just a marketing tool to gain free publicity, do you think this is better than the establish body shape names? Is this just a fade or will it catch on?


Jennifer Aniston the NEW Da Vinci



We all get worried when we hear someone say we're a pear-shape but what's really wrong with it. Yeah ok you've got a booty and womenly curves but you've most likely got delicate arms and small shoulders. Why can't women just embrace their body? it's about knowing what you are and making the most of it.

I with give cheers to Triumph for trying to make body shapes sound sweeter but are women really going to start saying "well I'm a Boticelli", "well I'm a Rembrandt"

The move comes after Triumph commissioned a survey that found women were not fond of having their curves likened to apples, pears or inanimate shapes.

Triumph sales and marketing manager Karen Ashley said women's bodies should instead be celebrated as artistic specimens.

Scarlett Johansson the NEW Rembrandt

Simplified:

Rembrandt = Hourglass

Botticelli = Pearshaped

Rubens = Apple

Da Vinci = Column

Raphael = Inverted Triangle or top heavy eg. Libby Tricket

Mattisse = Narrow shoulders and hips, you may have a wider midriff and carry some weight in your upper legs. Eg. Kate Winslet

Are we just going to resort these names to the same negative conatations as the fruit names as they are what we use to describe these artists?

Genius or just a great marketing tool?